What will your podcast be like and how will it be structured? Here are some ideas: The next important component is the podcast format. Aoife O’Brien, Founder of the Happier at Work podcast Decide on a format What’s your reason for doing the podcast? This will help you gain traction, build momentum and stay committed. If you can create educational material that is also entertaining, you’ll foster more enthusiastic and excited listeners who tune in weekly to your show.
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Jay Acunzo, Host of UnthinkableĬonsider how your podcast will help your listeners. The main reason a show may fail is it lacks a compelling premise.
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Another way to stand out is through your style and personality. Niches help you eliminate perceived competition. How will your show stand out? What are the notable things about your podcast that would cause people to talk about it? A simple way to stand out is by choosing a niche that is an inch wide but a mile deep. It also helps create a more intimate feel for your podcast that connects with listeners.Ĥ. It’ll help you better understand how listeners think and feel, so you can address them directly. Who is the show for? Create an avatar of your ideal listener. What is the message or mission you want to share with the world?ģ. What’s the “why” behind the podcast? Marry your practical reason with an intrinsic purpose to stay motivated. What’s the goal of your podcast? Some reasons include generating leads for a business, building authority on a topic, and earning passive income.Ģ.
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Once you decide on a theme, ask yourself the following questions:ġ. For example, The School of Greatness by Lewis Howes just passed 1,220 episodes. You need to make sure your idea has a good foundation. It’s important that when you do this you stress test your idea by writing out at least 20 episode topics, including what you would discuss and who you would interview, if you were interviewing someone.Ī stress test is critical, because if you can’t think of 20 episodes, you’ll probably run out of ideas before your podcast ever picks up steam. The first thing you need to do to start your podcast is identify a theme. These are sometimes called “podcatchers.” Podcast players sync the data from the RSS feed to give a listing of episodes, show data (such as episode name and show notes), artwork, and a link to the show file (usually an MP3). Play any of the episodes in the feed on a device, such as a smartphone or tablet. Using a player such as Apple Podcasts or Pocket Casts.Streaming or downloading the podcast from the RSS feed, either in a feed reader like Feedly or on the blog/podcast website where the podcast is hosted or embedded.In this day and age, where social media has shrunk attention spans, that amount of attention is pretty rare giving you the ability to dive deep into topics. These listeners will spend 30 minutes or more with you at any given time. One of the best things about podcasting is the intimate connection you build with your audience.
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They’re free to create and free to listen to. Midroll found that 61% of listeners purchased a product or service after hearing it advertised on a podcast.People can listen to podcasts on the go, in the car, at the gym, and even at work. Podcasts are a popular content platform because they’re easy to consume.
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